Inspired by Greek mythology and the physics of flight, Aether Airlines combines the traits of minimalism and whimsicality to further elevate air travel. Aether is ‘the god of light and the bright upper sky’ in Greek mythology, so I wanted the brand to evoke reliability and a sense of wonder, creating an experience that feels effortless yet inspiring.
Aether Airlines
Focus: Brand Identity
Year: 2024
Visual Language
Inspired by Greek mythology and the physics of flight, the brand mark consists of two wing forms and a gliding star which is reflective of both celestial and aspiration.
Color Variations
Process Work
Applications
Using the logo design and brand assets, our visual identity seamlessly extends towards real world applications to ensure brand visibility.
