Boston Symphony Orchestra

Focus: Brand Identity, Out-of-Home Advertising
Date: November 2024
Software: Adobe Illustrator, Adobe Photoshop

The Boston Symphony Orchestra (BSO) redefines classical music by bridging tradition with innovation. As one of the oldest and most prestigious orchestras in the United States, the BSO embraces diversity, inclusivity, and accessibility. It is committed to changing the face of orchestral music by fostering mentorship for underrepresented musicians, showcasing groundbreaking performances, and creating programs that inspire audiences of all ages. With a modern yet timeless visual identity, the BSO unites generations through the transformative power of music.

Brand Attributes: Heritage, Inclusivity, Inspiration, Innovation, Community