ART MAX’D

Focus: Brand Identity, Advertising, Motion Graphics
Date: May 2023
Software: Adobe Illustrator, Adobe Photoshop

Passaic County Technical Institute (PCTI) hosts a yearly art exhibition that showcases student work from multiple disciplinaries, such as graphic design, illustration, animation, and video production. Each year, the communication arts department conceptualize a specific theme as a way to push the envelope, and to make the event more exciting. In 2023, I was asked to design the advertising material for the exhibition where the theme was ART MAX’D, which specializes in augmented reality and motion design at a large scale. I used the cubes not just as a design element but as a way to incorporate motion design and augmented reality.