Aether Airlines

Focus: Brand Identity, Out-of-Home Advertising
Date: December 2024

Aether Airlines is about elevating air travel, keep modern, and sleek. The name “Aether” comes from Greek mythology, where Aether is considered the god of the upper air, the pure, bright atmosphere that only the gods could breathe. Aether Airlines creates a sense of clarity, lightness, and boundless possibilities. It’s not just about flying—it’s about taking the experience to new heights with a premium, innovative, and trustworthy approach. Aether Airlines is here to make every journey feel effortless and inspiring, connecting travelers to the skies in a way that feels almost divine.

Phase 01

Brand Attributes

Sleek
Clean, modern, and sharp

Innovative
Always pushing forward with new ideas, and smarter designs

Aspirational
Dreaming big and reaching for the skies

Trustworthy
Reliable, solid, and there for you

Celestial
Inspired by the skies and that feeling of lightness and possibility

Phase 02

Research

For my research, my goal was to find a collection of images that I felt best matched my brand attributions as well as thinking about certain elements such as researching the physics of flight, and looking into different aspects of airplanes such as the different types.

Phase 03

Concept Development

In developing my concept, I wanted to explore the physics of flight, the wings of an airplane, and whimsical elements to ensure that I keep my brand consistent with my initial brand statement. I explored various approaches, such as working with the letter A, exploring different line weights, and, overall, exploring unconventional marks that led me to create my final mark.

Left to right: First Round of Thumbnail Sketches

Logo Evolution

Phase 04

Brand Assets & Applications

The logo design is a mixture of incorporating airplane elements (i.e. the plane wings) to create a shape similar to the letter A. using inspiration from the physics of flight, I create a whimsical plane figure flying through the A.

This design element is used throughout the visual identity, and serves as a forefront figure for Aether Airlines.