Aether Airlines
→ BRAND IDENTITY
Inspired by Greek mythology and the physics of flight, Aether Airlines combines the traits of minimalism and whimsicality to further elevate air travel. Aether is ‘the god of light and the bright upper sky’ in Greek mythology, so I wanted the brand to evoke reliability and a sense of wonder, creating an experience that feels effortless yet inspiring.
COURSE:
Branding Design
INSTRUCTOR:
Debra Drodvillo
YEAR:
December 2024
Inspired by Greek mythology and the physics of flight, the brand mark consists of two wing forms and a gliding star which reflects both celestial imagery and aspiration.
Color Variations
Process Work
Using the logo design and brand assets, the visual identity seamlessly extends to real-world applications to ensure a strong brand presence.
