gulp strives to build a healthier bridge between carbonated drinks, energy drinks, and caffeine, offering a refreshing solution to kickstart your morning. gulp has carefully incorporated a formula that delivers the same satisfying fizz as traditional carbonated drinks but with a healthier approach.

Concept Statement: To bridge the gap between the traditional, energetic carbonated drink energy and early morning refreshment.

gulp

Focus: Packaging & Branding System
Year: 2024

01 Logo Design

With this mark, I wanted the letterforms to do the bulk of the work in coming up with a preppy and friendly mark that gives off the essence of bubbly soda.

Color Variations

Process Work

02 Packaging

Flat Label Design

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