gulp strives to build a healthier bridge between carbonated drinks, energy drinks, and caffeine, offering a refreshing solution to kickstart your morning. gulp has carefully incorporated a formula that delivers the same satisfying fizz as traditional carbonated drinks but with a healthier approach.
Concept Statement: To bridge the gap between the traditional, energetic carbonated drink energy and early morning refreshment.
gulp
Focus: Packaging & Branding System
Year: 2024
01 Logo Design
With this mark, I wanted the letterforms to do the bulk of the work in coming up with a preppy and friendly mark that gives off the essence of bubbly soda.
Color Variations
Process Work
02 Packaging
Flat Label Design

