gulp strives to build a healthier bridge between carbonated drinks, energy drinks, and caffeine, offering a refreshing solution to kickstart your morning. gulp has carefully incorporated a formula that delivers the same satisfying fizz as traditional carbonated drinks but with a healthier approach.

Concept Statement: To bridge the gap between the traditional, energetic carbonated drink energy and early morning refreshment.

gulp

Focus: Packaging & Branding System
Year: 2024

01 Logo Design

With this mark, I wanted the letterforms to do the bulk of the work in coming up with a preppy and friendly mark that gives off the essence of bubbly soda.

Color Variations

Process Work

02 Packaging

Flat Label Design

Previous
Previous

Boston Symphony Orchestra Rebrand

Next
Next

Motion Design Reel