Hobbytown
→ OUT-OF-HOME ADVERTISING
Hobbytown USA is a toy and collectible retailer known for their RC cars, planes, LEGOS, games, and more. They are more than just a toy store. It is a place where children of all ages can bring their imagination to life.
The Toms River, NJ location—the only location in New Jersey—partnered with OUTFRONT Media to develop an out-of-home campaign that is designed to ignite imagination, produce impact and increase brand visibility.
AGENCY:
OUTFRONT Media
CREATIVE DIRECTOR
Jeffrey Norris
YEAR:
2026
Problem:
Despite its large presence in the United States, the brand lacked a clear message for children that communicates the imagination behind toys.
Purpose:
With the “IMAGINE” campaign, the goal was to encourage children to imagine the possibilities of play by transforming toys into imaginative experiences.
